Note: this is Part I of a planned three-part series that will also include Part II: Selecting & Working with the Right Photographer/Videographer & Part III: Location, Outfits & Budget.
What inspires your escort media? If you struggle with not knowing quite where to start when planning a needed photo update, then you’re far from alone. Even many who know very well how to plan the logistics of a shoot are sometimes missing out on opportunities to have a more powerful impact on the type of clients that are attracted to the final result.
At the heart of every escort media concept should be a clear message about your service. You could even think of it as a magic spell. The purpose of this spell is to captivate your potential clients and show them how you are the obvious choice to meet their niche needs/interests.
We’ve all heard that a picture is worth 1000 words. But the truth is, media is worth much more than 1000 words. Words are met with skepticism. People will doubt everything you claim about yourself. But almost everyone will believe what you SHOW them to be true.
Your media is your most powerful opportunity to impact what other people believe about your brand. Never waste the opportunity to be specific about your niche interests & most sellable strengths.
Because the purpose of MOST escort media is to convince potential clients to book us, I highly recommend that you ALWAYS start your shoot planning with a review of your marketing angles. Your marketing angles should always be at the heart of your media concepts. Let’s review what a marketing angle is, in case you forgot:
A marketing angle is a reason why YOU are the best/obvious choice to fulfil your target clients’ niche needs/interests. It might, for example, be something that you do particularly amazingly, maybe arguably “better” than everyone else for some reason or another, in the eyes of your ideal clients. It might also be a unique vibe or approach that you bring to your practice, one that makes you much more perfect for your ideal clients than what others are offering.
Note: If you didn’t complete my previous suggested marketing exercises (Identifying Your Niche(s), Identifying (with) Your Ideal Client, & Finding Your Most Powerful Angle(s) for your specific brand already, then I strongly recommend going through and trying them for some guidance on how to find your most useful marketing angles before attempting to use this strategy to produce media.
If your practice is primarily sexual, your marketing angles probably will be closely related to sexual aspects of your practice. If other aspects of the connection tend to be most important to your ideal clients, tho, then your angles will likely focus on other types of things. Focus on why you’re the ideal choice for your ideal client. Be specific about which type of client each marketing angle is designed for. Keep different types of ideal clients separated in your mind & on paper if you’re attempting to cater to multiple types of clients with different selling points.
Besides the REASON why you’re the obvious choice for your ideal client, also consider this: what’s the strongest emotion or feeling that your ideal client will love feeling when they engage with you? Fear? Bliss? Curiosity? Excitement? Do you make them feel powerful? Powerless? Note this down as a MOOD. Your media should ideally strive artistically to evoke this same feeling in your viewers for the most powerful results.
So back to your marketing angles (reasons why you’re the obvious choice for your ideal clients)—you may find that you have several reasons why you’re the obvious choice for the same type of ideal client. Or you may have several different types of “ideal”/target clients and have one solid & compelling marketing angle for each. Depending on your budget and personal capacity, it’s okay to choose to focus on a single, specific concept, or to produce different scenes that present multiple concepts within the same shoot, each focusing on one separate marketing angle.
When it comes to combining and mixing different marketing angles into one scene/concept, a good rule of thumb is: if both marketing angles are designed to appeal to the same type of target client, then mixing them together into one concept/scene can work well to solidify even further that you are the perfect choice on multiple levels. However, if the target client for each marketing angle is different, then I suggest separating each one into its own separate scene.
Another critical consideration early in your shoot planning should be where exactly you plan to use this media. Every advertising context has different audiences, content restrictions, and cultural norms. Consider the types of viewers engaging with the communities where you plan to release this content and what it is that you can do to get their attention, especially the attention of your target clients.
Consider whether you need your content to “go viral” or “trend” in order to drive traffic to your brand. If that’s a relevant concern, it’s especially important to notice what types of content receive a lot of attention & reboosting on whatever platforms you plan to use to promote this media. For example, if you’re shooting a video to advertise your escort service on eros.com or another heavily content-restricted ad venue, your entire strategy will need to be drastically different than the approach you might take when shooting a video to advertise your brand on PornHub. Likewise, content that will go viral on Twitter is probably drastically different than content that will be upvoted to win a contest on a ‘hobbyist’ review board. Always create media with the specific audience in mind who will be receiving it to maximize its impact.
Start with one concept. Have a target client in mind. Why are you the obvious choice for him, and what are some ideas for how you could creatively demonstrate this with a piece of media?
Let’s take an example from my own past to see this in action. Suppose you specialize in strap-on play, but are the only GFE provider in your region who does. Everyone else who offers strap-on play presents their brand with more of a harder, dominant edge. Your strap-on service is special because it is soft and sensual. For your ideal client, you are the obvious choice because that is the approach he craves. It makes him feel safe and unintimidated. Creating images of you in a strap-on that feel extraordinarily soft & unintimidating compared to typical strap-on imagery will attract your ideal clients the most powerfully.
You can repeat this process to create multiple scenes for your photo or video shoot, each focusing on one separate concept. Once you have the heart of your scenes decided upon, you can also think about ways to weave the scenes together into an overarching story so that your media flows together and tells a nice overall story about your brand.
Now that you have the core of your concept(s) in focus, it’s finally a good time to think about logistics such as photographer, outfits, props, location & budget. Always start with your concepts tho, for the most powerful & targeted results! And always base your concepts on your marketing angles, with specific target clients & ad venues in mind.
Look out for Part II and Part III of this series over the next two weeks, on Monday 2/25 and Monday 3/4! Followed by a multipart series on Niche Touring Strategies to be released every following #MarketingMonday for the rest of March. Thank you so much to everyone who participated in my recent poll on Twitter to help select these upcoming topics! Don’t forget to follow me at @NicheEscortGuru if you haven’t gotten the chance yet.