Knowing that you need to make changes in your business model is a good start, but the journey to actualizing the brand of your dreams can be incredibly daunting– particularly when the subject of your brand is “You”! It can be amazingly helpful to work with someone who will help you craft your own personal vision for your brand, customized to fit your unique style and talents. You retain complete control over your marketing, but you gain my experience, wisdom, and insightful critical questions designed to help you reflect on the inherent value at the heart of your business and how you can showcase it in a way that attracts your ideal clients.
Marketing is a long-term game. Developing your brand involves investments of both time and money over a period of months or years. The ultimate goal? Notoriety within the industry, a large pool of client contacts, and a steady flow of regular income– the sweet momentum that allows you both financial freedom and flexibility so you can actualize your other dreams in life. It takes hard work, long-term commitment, a smart marketing plan, creativity, and multiple investments in media focused on your target clients to succeed. I can be your sounding-board, second set of eyes, and your secret weapon every step of the way.
Ultimately, niche marketing is a LOT of fun! Not only because it’s a powerful way to improve your business, but it will push your sense of creativity in ways you haven’t experienced before. There’s nothing more rewarding than producing media starring YOU that features your own creative vision and results in industry-wide compliments and an uptick in bookings. Media is one of the most tangible products of our work together. But the CORE of our work, the starting point, is actually inside you. We will start with what you want in life. We will start with what you love. We will start with your most unique and magical talents. Your personalized marketing strategy is designed to complement these key components of YOU. This ensures that your business is not only profitable, but sustainable too.
I believe in fully committing to an ongoing process with my coaching clients. I do not believe I can help you effectively in an hour or two of a la carte conversations.
I am currently able to offer mentorship to just a few people at a time. Once my roster is full, I will add applications to a waiting list and contact you when I have space to start work with someone new.
I exclusively coach workers with a minimum of 1-2 years of experience in the industry. Newbies are welcome to benefit from my public blog posts and sign up for my online training course (coming in 2019).
The fee for my coaching is $500 per month. I recommend planning for a minimum of 3-6 months working together to create a significant impact on your brand’s future.
Payment is expected up-front at the beginning of each month together, or on a weekly basis, unless otherwise negotiated. Interest-free payment plans are available, when specifically negotiated in advance, on as as-needed basis. Our contract is month-to-month and may be terminated by you at any time prior to the beginning of the following month. Mid-month terminations must complete payment for the full month.
We can conduct our work together by a variety of contact mediums. You will have 24-hour access to an ongoing conversation thread on WhatsApp, where we can both respond as per our availability. Coaching clients are also entitled to up to two hours of active phone time or Skype/Discord video sessions per week, if desired. Whether we accomplish most of our work together via text or choose to utilize calls & video sessions depends on your own communication preferences.
The first week or two of our collaboration will involve exploring your life plans, goals, current state of business, current client relationships, your unique talents, current market sphere and current branding, formulating an updated, personalized marketing plan that is guaranteed to take your business in a positive direction!
After we’ve created your plan, we will work together on implementation. Our work together will be personalized to meet your unique needs, but major topics commonly include advice for social media marketing, web design, ad writing, identifying new marketing angles as they emerge, producing unique media that communicates targeted messages to your ideal clients, exploring new advertising venues, touring within the USA, understanding your target audience, developing a contact base / mailing list, adding depth to your work persona, and networking within the industry.
You may also find me useful as a general sounding board to vent about day-to-day industry stuff! Although my mentorship focuses on marketing, I have nine years of industry experience, and the full breadth of my knowledge and insight is available for you to draw on while we are working together.
After you decide to discontinue our monthly coaching, if you have attained Loyalty status by working with me for 3 months or longer, you will retain access to your Lifetime Loyalty Benefits, which include an a la carte menu for when you want my assistance briefly or on a per-project-basis, as well as free lifetime access to every training course I ever create!
If you are excited to get started then please submit your application today! I will be in touch shortly to inform you whether we are able to begin immediately or if you have been added to the waiting list.
Your Marketing Mentor, ZP