If you don’t have an immediate idea come to mind when you ask yourself “what is my niche?”— don’t sweat it. Most of us had no idea either, when we were newer to the industry. That’s one reason why I mention that this marketing blog is targeted toward workers with a minimum of 1-2 years of experience in the adult industry. Some newer workers may be equipped to figure out their niche early on—but many are not. It takes experience in session with different types of clients, fetishes & services to figure out your sweet spot. If you DO have multiple years of experience under your belt but still aren’t sure what your niche should be—don’t be worried by that either. I promise that you are well-equipped to figure it out with the right type of self-reflection. And that is exactly what I am going to explain how to do here in this article!
Start by conjuring a feeling that you must have surely felt before—those sessions that remind you how much you love your job—where the client is simply overjoyed with your service—and the service he is so thrilled with is coincidentally a type you love giving or at least find easy, or that it comes naturally to you… if you have been in the industry for long enough, hopefully you know what I mean and have had at least one if not many sessions that you’ve felt this way about.
This intensely satisfying feeling is the emotional high we get after having an “ideal session”.
We all have ups and downs at work. But there are ways to use your marketing to sway more of your experiences in the direction of what you naturally thrive at. You love to be enjoyed in particular ways, and there are clients out there seeking EXACTLY THAT! Your niche should ideally be personal to what you are naturally talented with, but it’s of course also useful to evaluate your desired niches within the context of the adult service marketplace so we can feel more confident that your pursuit will be profitable!
Grab a big ole blank piece of paper, and draw a Venn diagram with three big overlapping circles, labeled as follows:
Try to plot a variety of your qualities and services on the chart, along with some things that fall outside of what you offer, just for contrast. Your niche(s) should be whatever falls into the centre of this chart. If a service is rare, desired by paying clients, and something that comes naturally to you, then it is a solid bet as a niche focus for your business.
The bottom right side of the My Natural Talents bubble is also a very important section for you. Tho these aspects of your service aren’t as rare as your “niche services”, they’re still an important part of your clients’ motivation for meeting you. This zone along with your niche together represent the core of your brand, and should be kept in mind as you create your marketing materials, even if you never discuss them directly in your written copy.
The content in the very upper zone of the Venn diagram is clearly outside the bubble of what typical paying clients are actually interested in paying for. But these talents of yours may still be useful! All of the content in this zone should be considered for inclusion in your brand to add depth of character. SOME clients can be enticed to pay you for these things as a part of more extended bookings, if they feel a connection and have the budget. But do be selective about what you include in your brand. It’s ideal to have some separation between your true persona and your work persona—some parts of yourself that you do not share with clients. Some aspects of who you are may be more palatable to your ideal clients than others. Speaking of appealing to your ideal clients—you can hold off on making these cuts if you’re not quite sure what to include and what to exclude until after we discuss your ideal client in further detail.
In fact, that’s the very next article on the roster. Go check it out: Identifying (with) Your Ideal Client (coming 1/2/19)