Exploring Niche Marketing can be endlessly complex if you’re nerdy about your marketing and like to experiment. But it can also be boiled down to a few simple, critical components for those of you who like to focus exclusively on what matters most:
Your Target Audience — This group has specific wants/needs that are underserved by the general provider population. They are actively seeking what they desire, but have limited choices available that actually meet their specific needs. The better you understand your target audience, the more effectively you can entice them to spend time & money with you.
Your Niche — The unique focus(es) of your business that differentiate you greatly from the general escort population. Narrowing your focus to one or multiple niches does eliminate a large percentage of the client pool from your prospective client base, but it also makes your brand much more enticing to those who are seeking whatever niche(s) you do service.
Your Power Angles — Your key points of difference from your mainstream “competitors” that allow you to serve your target market’s specific need better than “anyone else”. You may or may not choose to ever express these explicitly in written copy, but they will inform the ways that you choose to present yourself and your brand, both aesthetically and otherwise. Marketing angles are often the most believable when they are felt subconsciously by the viewer rather than directly stated, which is more likely to be received skeptically.
Your Authority — In other words, your ability to influence others about & within your niche, especially due to your perceived expertise or enthusiasm on the subject. Expertise looks like you positioning yourself as the “go to” person to solve their specific problem. If you’re not an expert in your niche already, establish your passion for learning about it and establish a trajectory toward expertise through self-education and experimentation. Narrowing your focus / services offered is also an extremely effective way to create a perception of expertise around your niche service.
Hopefully this is all making sense so far. You may also be wondering, what are the BENEFITS of narrowing your focus so intensely onto something so specific?
- Less competition in your category means easier to dominate it
- Uniqueness equals stronger Brand Impact (and growth from word of mouth)
- Focus develops Expertise, an incredibly valuable asset in this industry
- Less clients means you may feel more available for higher quality client relations, which ultimately means more loyal clients
- Offering highly-desired and difficult-to-find services means that you can charge more for your time to make up for having fewer clients.
- Shorter path to dominating your sector of the market means having to invest less resources in the long run. Some maintenance is required, but dominating your own corner of the market generates a lot of momentum for years of future business down the road.
- More compatible clients means more enjoyable quality of work life for you.
Sounds dreamy, right? Are you sold?! Keep your eyes out for a new blog post every Monday morning for #MarketingMonday! And for now, you can read on to learn how I recommend Identifying Your Target Niche(s)…